Meet Fresh Aloha Direct

Fresh Aloha Direct (FAD) is a joint venture that two family-run local businesses with decades of experience providing fresh, locally grown produce and globally sourced food in Hawaii.

As a subsidiary of Aloun Farms, FAD is a fully integrated, sustainable farm-to-retail operation that provides world-class, valued-added, quality-controlled farming, import, distribution, merchandising and marketing support to local farmers, global suppliers and Hawaii wholesalers and retailers.

By combining Aloun Farms’ innovative and sustainable framing and packing practices and Swoish Produce’s relationships and reputation for quality sourcing, distribution and merchandising, Fresh Aloha Direct can supply the State of Hawaii with fresh and unique, healthy food grown and produced locally and sourced worldwide. Together, FAD is able to:

  • Warehouse, consolidate, value-add repack, and distribute quality produce and food to retail supermarkets, wholesale and food service customers;
  • Import foods representing specific companies and/or brands;
  • Promote and merchandise brands at customer locations; and
  • Assist business partners and retailers in building and managing year-around marketing (ad) programs.

Located in the heart of centra Oahu, Fresh Aloha Direct’s new start-of-the art, 130,000 sqf distribution center in Ho’opili Business Park in Kapolei, offers easy, dual (east and west) access to the freeway, while avoiding the urban congestion of downtown Honolulu.

The current facility includes a 45,000 sqf chill and dry-storage warehouse with 12 front docks. Plans to expand the facility are underway to include:

  • Additional chill, dry, & frozen space (coming in 2022):
    • 7 new chill rooms (approx. 2,900 pallet locations)
    • Freezer room (544 pallet locations)
    • 12-14 loading docks
    • Processing and repacking room (15,000+ sq. ft.)
    • Consolidated office space (8,500 to 10,000) sq. ft.)
    • Additional space for further build-out 117,000 sq. ft.

Why Everybody Loves Our Products & Services

Premium Quality

Quality & safety is our priority!

  • Top food safety standards
  • Quality control systems
  • Farm-to-retail freshness

Huge Selection

We offer products beyond produce !

  • Asian food seasonings
  • Coconut juice & milk
  • Dry beans, noodles & more !

Full Service

Making farm-to-retail easier !

  • Produce processing and repacking
  • Fresh-cut services – available soon !
  • Marketing support

Contact Us

Directions

Questions

Email Us

info@freshalohadirect.com

Call Us

(808) 677-9516