Welcome To Fresh Aloha Direct A first-class, fully integrated farm-to-retail service and operation that offers the largest selection of produce in Hawaii Contact Us About Us

Meet Fresh Aloha Direct

Fresh Aloha Direct (FAD) is a joint venture that two family-run local businesses with decades of experience providing fresh, locally grown produce and globally sourced food in Hawaii.

As a subsidiary of Aloun Farms, FAD is a fully integrated, sustainable farm-to-retail operation that provides world-class, valued-added, quality-controlled farming, import, distribution, merchandising and marketing support to local farmers, global suppliers and Hawaii wholesalers and retailers.

Why Everybody Loves Our Products & Services

Premium Quality

Quality & safety is our priority!

  • Top food safety standards
  • Quality control systems
  • Farm-to-retail freshness

Huge Selection

We offer products beyond produce !

  • Asian food seasonings
  • Coconut juice & milk
  • Dry beans, noodles & more !

Full Service

Making farm-to-retail easier !

  • Produce processing and repacking
  • Fresh-cut services – available soon !
  • Marketing support

Contact Us

Directions

Questions

Email Us

info@freshalohadirect.com

Call Us

(808) 677-9516